GothamSchools — daily independent reporting on NYC public schools

An advertising onslaught to promote a new charter school is being met by anonymous adversaries who have a guerilla marketing strategy of their own.

Glossy ads featuring smiling children went up this week in the Lorimer subway station for a Williamsburg branch of the Success Charter Network set to open in August. On one poster, a child is playing with blocks; in another, a child is looking through a magnifying glass.

“Most students learn science from a book,” one ad reads. “We teach science by allowing them to experience it.”

Within days of the ads’ arrival, someone had adorned the posters with quote bubble-shaped stickers criticizing the network, whose already ambitious expansion plans Mayor Bloomberg promised to fast-track during his State of the City speech Thursday. (more…)