Posts tagged "isaac newton middle school"
screening room
May 25, 2011
Middle schoolers, ad giant create anti-bullying advertisements
East Harlem middle schoolers have teamed up with one of the city’s largest advertising firms to create a series of commercials against bullying.
A group of students from Isaac Newton Middle School screened their spots last night at the Midtown headquarters of advertising giant McCann Erickson (the same company that bought Sterling Cooper two seasons ago on the TV show “Mad Men”).
“Bullying is a topic that is all around the world, so we’re trying to send a message about it,” said Brandon Simmons, a seventh grader. Then he switched to pitch mode: “Our intended audience is students.”
Simmons and his classmates, sixth-graders Genessy Vasquez and Karina Pena, made the commercial in an after-school program, called “Ad Lab,” created by the nonprofit Citizen Schools. (more…)
screening room
June 30, 2010
This public service message brought to you by middle schoolers
Students from East Harlem’s Isaac Newton Middle School for Math and Science were briefly famous yesterday after a video about them landed on YouTube’s home page and was watched nearly 150,000 times.
The video touted a project the students did as part of the extended-day program run by the nonprofit Citizen Schools. The project had them film, produce, and star in their own public service announcements. Watch the winning video, which promotes the program, here.
And here’s one of the videos the students made to fight obesity:
Feb. 10: You’re invited!
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