GothamSchools — daily independent reporting on NYC public schools

Posts tagged "advertising"

underground advertising

DOE still recruiting new teachers, but with a smaller budget

A Teaching Fellows ad in the subway in March 2007. Photo via

A Teaching Fellows ad in the subway in March 2007. Photo via NYC Daily Photo.

I’ve reported before that the Department of Education has hundreds of teachers without permanent positions and that it took a judge to stop the department from firing dozens of new teachers last month.

So I was surprised recently to see recruitment ads in the subway for the DOE’s Teaching Fellows program, which places recent college graduates and career-changing professionals in high-need classrooms throughout the city. (Similarly startled by the ads, Pissed Off Teacher is, well, pissed off about them.)

In fact, the DOE has scaled back advertising for the Teaching Fellows program by more than a third since last year.

This year, the department spent $140,000 to advertise the program in subway cars and $75,000 to promote the program online, DOE spokeswoman Ann Forte told me. In contrast, she said, the program’s advertising budget last year came out to between $300,000 and $400,000, and had spent even more in previous years when it bought advertising in print publications. (more…)

Tips, questions, feedback?

Contact us at .

Mapping the Budget Cuts

Post a comment about the budget cuts at your school on our interactive comment map. more »

Our Twitter Updates

  • Patting our own backs: We won best blog in the Education Writers Association's annual contest. http://bit.ly/dhf0j0 5 hrs ago
  • RT @mnitzky: UPDATED Tonight on Inside City Hall: Chancellor Joel Klein & City Council Speaker discuss "Respect for All Week 20 hrs ago
  • Finally, a bottom line: New York City's 4-year graduation in 2009 was 59 percent, up from 56 percent in 2008. 2 days ago
  • Jennifer Jennings, formerly Eduwonkette and now a post-doc at Harvard, will help Daniel Koretz with the test score study. 2 days ago
  • Harvard professor Daniel Koretz will review NYS test scores. RT @cityroom: State Submits to a Study of Test Scores http://nyti.ms/c8e8cv 2 days ago

Events Calendar

Archives

March 2010
M T W T F S S
« Feb  
1234567
891011121314
15161718192021
22232425262728
293031  

GothamSchools by Email

Technology in Education

The blogroll is a work-in-progress; to be added or if you've been miscategorized, send us an email at .