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Department of Ed’s parent office gets a prettier new name

The city is renaming its office that oversees parent groups, partly in response to concern that Spanish-speaking parents are tripping over its title.

The Office of Family Engagement and Advocacy (OFEA) is now the Office of Family Information and Action (OFIA). Its role of overseeing communication with parents and parent groups is staying the same.

A spokesman for the DOE said one of the reasons for the change is that Spanish-speaking parents were confused by it. Parents were reading the acronym OFEA and getting caught on the last three letters which, strung together in Spanish, are “fea,” meaning ugly. Parent coordinators and district family advocates thought the name was distracting parents, the spokesman said.

A second reason for the new name is policy-driven. The office and its new director Ojeda Hall want to focus on giving information to parents rather than organizing them.

“We see Ojeda as an advocate and a voice and someone who has the ear of the chancellor, but in terms of organizing — that’s not necessarily something that happens at the central level,” the spokesman said. “We don’t have any illusions about the fact that parents engage and organize themselves.”

  • I noticed that…

    I’m sorry but it should be Office of Family Information, Engagement, Advocacy and Action. All parts apply!

  • http://nyceducator.com NYC Educator

    O fea was not appropriate. When my little nephew sees something really awful, he says, “Ay, tan fea.” Kind of like, “Man, is that ugly.” I think that would be a great name for the DOE, except more people would understand it if we just left it in English.

    Truth in advertising.

  • http://www.classsizematters.org Leonie Haimson

    Where’s the action part?

  • Michael M.

    You say OFEA, I say OFIA…

    Say it fast: Information Inaction.

    Enough waiting for the advocacy We’re learning phonics today. Er, fonics.

  • Laurie

    How sad that I have to read of this here. Still waiting for an email to CECs letting us know this, especially since this office is supposed to be supporting the CECs.

  • sick of the pr and spin

    look for more “policy changes” that align parent *engagement* parent *information* or parent *support * ( the name changes w/ the re-org…, the inaction is the same) with the new clusters….

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  • a Parent Coordinator

    I found out because I was checking out the DOE website this weekend.
    No one told us or sent us an e-mail!

    Isn’t it pronounced the same way?

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